Thu, 23 November 2006 Episode 7 (Set Goals in November) looks at Zen to Wow Idea #158 -- Set New Year's resolutions in November to ease the pressure. I specifically address the following 5 ideas to consider as you set goals for 2007 and beyond. 1. Make Goals S.M.A.R.T. 2. Set Personal and Professional Goals 3. Create Short and Long-Term Goals 4. Use Goals to Set Priorities 5. Understand the Action Steps Needed to Achieve Your Goals But, there is more to goal setting. So, with this in mind...here are 5 additional thoughts that should help your turn your goals into realities. Post and /or Share Your Goals: Goals can be very personal. As such, we have a tendency to hide them in our heads or the bottom of a file cabinet. Watch your goals really come to life the minute you put them up on the bathroom mirror or share them with your associates. By openly sharing your goals, they are no longer abstract wishes, but rather concrete things that are very achievable. Celebrate Your Victories: Accomplishing a goal, no matter how minor or trivial it may seem, marks a true level of achievement. Acknowledge your success and use it to gain momentum as you reach for the next goal. Understand and Learn From the Goals You Did Not Reach: Much can be uncovered by missing a goal. Maybe you set the bar too high, or underestimated how long it would take you to reach your objective. Perhaps you found a flaw in an assumption you made while setting your goals. Whatever the case may be, missing a target can be a meaningful opportunity if you take the time to reflect as to what can go right in the future. Update Your Goals: Goals can and should change over time. Economic conditions, competitive threats, and new business opportunities could all impact how you view your goals in both the short and long-term. Actively look at your goals each quarter and reevaluate where you want to head. Get Accountability: Goals are important and should not be treated lightly. If you are serious about success, enlist the help of a trusted advisor or coach to hold you accountable for your actions and push you to achieve your goals. You will be glad you did. Do you have other ideas / strategies about goal setting? Would you like to share your goals with me and / or other listeners? Post a message below, or send me an e-mail at Rob@EngelmanManagement.com. May your days and nights be filled with WOW! Rob Engelman Podcasting at www.zen2wow.com Comments[0] |
Fri, 3 November 2006 Episode 6 (Names vs. Smiles) analyzes Zen 2 Wow Ideas #81 -- People forget names never smiles. This podcast is about effective communication -- particularly written communication. "Names" is a metaphor for "substance" while "Smiles" is a metaphor for "style." While the substance of our message is critically important, often time style gets overlooked. This podcast shares ideas to consider before and during the writing process in order to ensure you are communicating for success. A few ideas include: * Know your audience * Consider the medium * Keep paragraphs short * Test it I look forward to hearing your thoughts and other ideas about effective communication. Post a message below, or send me an e-mail at Rob@EngelmanManagement.com. May your days and nights be filled with WOW! Rob Engelman Podcasting at www.zen2wow.com Comments[0] |
Mon, 30 October 2006 One of my favorite podcasts is The SalesRoundup Podcast (www.salesroundup.com). This podcast is directed to anyone finding themselves in a "sales" role. Whether you sell to internal or external customers; sell a product or a service; new to sales or a seasoned veteran....Sales Roundup Podcast provides "can't miss content" in an extremely fun and lighthearted manner. Each week, Joe and Mike (the hosts) share their thoughts and experiences, as well as interview a sales expert and/or an author. Check out the Episode 56 from Oct 23. I am interviewed about That Was Zen, This Is Wow. OK...they call me Bob vs. Rob a couple of times. But hey...the content is still great. :-) Category: Blog Post -- posted at: 10:41 PM Comments[0] |
Tue, 24 October 2006 I will be moderating a panel discussion on the topic of Emerging Media on November 8 at 3:45pm at the Holiday Inn - The 90-minute program entitled Emerging Media: First, Break all the Rules - Again is part of the Chicago Association of Direct Marketing's Bob Stone Education Days annual conference. My panelists include
I am really looking forward to this event. Following is a description I have written for the program guide: Podcasting, Blogging & Texting are not what they used to be - they are bigger, better and here to stay. Whether you focus in the B2B, B2C, B2G, or P2P space, this is a "can't miss" opportunity to get real-life tips and ideas from a diverse panel of marketing practitioners who are successfully implementing new technology mediums to build strong customer relationships in a cost-efficient manner. If you would like more information about the Bob Stone Days Event, please call met at 847-945-7573; e-mail me at rob@EngelmanManagement.com; of visit the CADM's website at www.cadm.org (look under events). -- Rob Podcasting at www.zen2wow.com Category: Blog Post -- posted at: 12:35 AM Comments[0] |
Fri, 20 October 2006 Episode 5 (Study the Real Purpose) looks at Zen 2 Wow idea # 160 -- A coffee table should be judged by what your heels say. Study the real purpose of thoughts and things. This concept refers to one of the most important, yet most overlooked, ways we communicate -- Listening. In the podcast I.... a) ... define the difference between Hearing and Listening b) ... explain why listening builds strong relationships c) ... talk about what stops us from listening d) ... share 5 ideas to become a better listener. What would you recommend to someone who came to you looking for advice on becoming a better listener? Leave your comment below, or shoot me an e-mail at rob@engelmanmanagement.com Have a great day. - Rob Podcasting at www.zen2wow.com Comments[0] |
Thu, 19 October 2006 Episode 5 (Study the Real Purpose) looks at Zen 2 Wow idea # 160 -- A coffee table should be judged by what your heels say. Study the real purpose of thoughts and things. This concept refers to one of the most important, yet most overlooked, ways we communicate -- Listening. In the podcast I.... a) ... define the difference between Hearing and Listening b) ... explain why listening builds strong relationships c) ... talk about what stops us from listening d) ... share 5 ideas to become a better listener. What would you recommend to someone who came to you looking for advice on becoming a better listener? Leave your comment below, or shoot me an e-mail at rob@engelmanmanagement.com Have a great day. - Rob Podcasting at www.zen2wow.com
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Sat, 7 October 2006 There is no description for this file! Comments[0] |
Sat, 7 October 2006 Episode 4 (Meaningful Revolutions) investigates Zen 2 Wow idea # 225 -- Your revolution doesn't have to be really big -- just meaningful. The term "revolution" is really a metaphor for Marketing Plans. While I do believe that marketing plans are critical for the success of one's business, they do not have to be big, elaborate, time consuming to create, or expensive to implement. This episode reviews several elements of a marketing plan including: 1) Goals 2) Target Audience 3) Product or Service Definition 4) Tactical Ideas 5) Time Lines and Action Steps 6) Accountability Here are a links to other articles I have written that talk about marketing plans: http://www.pertinent.com/articles/marketing/engelmanM1.asp http://www.tannedfeet.com/mkt_10mktg_plan.htm http://www.engelmanmanagement.com/article7.asp Another format I like is the SUREFIRE format to marketing plans: Set SMART goals for the short and long-term Uncover the needs of your target market Reflect on the ways you solve client's problems / pains. Establish clear, concise messages Formulate lists of activities to get your message out Institute detailed action plans on a daily, weekly, monthly Request accountability Enjoy stepping up and taking a BIG SWING Let me know what you think. - Rob Comments[0] |
Fri, 22 September 2006 Episode 3 (Bringing in the Experts) looks at Zen 2 Wow idea #213...Better to pay an expert plumber than pay an expert carpet cleaner too. The notion behind this idea is that we don't do everything well. Inherently we know this, but we don't always listen to ourselves. Typically, when we try to take on projects or assignments by ourselves, without the proper knowledge and/or technical skills, we could be setting ourselves up for failure. I share a story about getting this podcast off the ground, as well as a "ah ha" moment I learned from on of my clients. Please share comments or other stories by clicking on the "comment" link below and to the right. - Rob Podcasting at www.zen2wow.com
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Wed, 13 September 2006 I am not sure why, but iTunes has changed the way it searches for my podcast. Here are new instructions for iTunes users to sign up for my podcast on a permanent basis
Sorry for the confusion. Happy listening, Rob Engelman Podcasting at www.zen2wow.com
Category: Blog Post -- posted at: 5:39 PM Comments[0] |
Tue, 12 September 2006 I plan to podcast 3-4 episodes of Zen 2 Wow - The Podcast per month. iTunes users may subscribe to the show on a permanent basis by:
Please let me know if you have any questions. Happy listening, Rob Engelman Podcasting at www.zen2wow.com
Category: Blog Post -- posted at: 11:31 PM Comments[0] |
Sat, 9 September 2006 Well, my "soft launch" for the podcast has gone very well. I have received a great deal of constructive and positive feedback from friends, family and associates -- thank you to all.
Zen 2 Wow idea #230 simply states...Cultivate and attitude of gratitude. So, I just want to publicly thank several individuals who were particularly instrumental in helping me get Zen 2 Wow -- The Podcast up and running. So, in no particular order... 1) Luria Petrucci (aka Cali Lewis at www.geekbrief.tv): Your story, guidance, inspiration, and suggestions (all while you should have been focused on your own packing) put the wheels in motion. 2) CC Chapman: We've never met, but your messages about consumer driven media on the Managing The Gray podcast (www.managingthegray.com) have been influential. 3) Ardath Berliant (www.contractcreatives.com): A little arm twisting goes a long way. Thanks for your friendship and support. 4) James Negley and Bruce Lorie (www.nsmedia.net): You were there when I needed someone to "hold my hand" and show me which buttons to push. Also, thank you to Terry for the voice over. 5) John Schwarberg and Rick Keith (www.iwsgroupinc.com): Thanks for providing a reality check and keeping me in line when I tired to go off course (more than once). And to everyone else who has support me throughout this process -- May the Journey Continue. Rob Engelman Podcasting at www.zen2wow.com
Category: Blog Post -- posted at: 12:53 AM Comments[0] |
Mon, 4 September 2006 Episode 2 (Point of View) is the 1st Zen 2 Wow podcast that embodies the true spirit of what these podcasts are all about -- exploring an idea from That Was Zen, This Is Wow and applying it to an everyday situation. Point of View looks at how others view us. I talk about a banker who spends time talking about "dead presidents" vs. why a prospect should consider his bank. Plus, I toss out the idea of becoming a business doctor... Finally...ask questions, lots of questions (listen to find out more) If you have any questions, please feel free to e-mail me at rob@engelmanmanagement.com.
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Fri, 1 September 2006  Zen 2 Wow - The Podcast. Episode 1 is an introductory episode. Rob Engelman shares a little background and history about himself, his book (That Was Zen, This Is Wow), and his vision for the podcast.
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Fri, 11 August 2006 Hello and Welcome to Zen 2 Wow - the Podcast. Throughout Zen to Wow I will share and explore personal and professional development ideas based a book Dr. Russ Riendeau and I wrote entitled "That Was Zen This Is Wow รข?? 232 Ideas for Transforming Your Life From Ordinary to Extraordinary." "That Was Zen, This Is Wow" is a fun, witty thought-starter of a book filled with thoughts, ideas, and musings we can take with us to find more rewarding outcomes in our daily opportunities. Sounds great...right. Here are a couple examples... * Is what I'm about to do taking me closer to or further from my goal?" * When starting a revolution, pack your own lunch" * If you were a tree, would you be proud to live in your yard?" This podcast (and blog) will look at many of the 232 entries. Plus, solicit new ideas from the community. The goal is to create a difference and make something happen. Enjoy, Rob Engelman Oh Yeah, if you would like more information about the book (or would like to purchase your very own signed copy, go to www.engelmanmanagement.com Category: Blog Post -- posted at: 3:17 PM Comments[3] |
